Kaiser Permanente
Keeping Promises Campaign

“Keeping Promises” is more than a tagline — it’s a storytelling platform rooted in the most emotional truth in healthcare: trust. While competitors focus on deductibles, plan options and cost calculators, Kaiser Permanente speaks to something deeper. Inspired by real stories from employees, HR leaders, brokers and clinicians, the campaign put the customer at the center.

Creative concept development and art direction | Film and video production | Integrated campaign asset development